The aims of the TOUREG (Competitiveness and Knowledge in the Tourist sector) project are to improve the competitiveness and strategic position of the service sector and in particular the tourist-oriented sectors in various European regions. This will be achieved through the establishment of a platform for transfer of knowledge based on technological innovation and research in the tourist sector.

TOUREG project is coordinated by the Directorate General for Research, Technological Development and Innovation of the Government of the Balearic Islands, and involves 6 regions from Spain, Portugal, Greece, Sweden, Bulgaria and Romania.

TOUREG is financed by the 7^th FRAMEWORK PROGRAMME, under the specific Capacities Programme, through the Regions of knowledge initiative (ROK).